Tray Blazers: redesigning the Food System

⚡ Tray Blazer is a social currency designed to transform the food system within the restaurant industry. By taking on the Tray Blazer role, waitstaff become key players in a movement that seeks to make sustainability a reality

Elevate your waitstaff career

Engage with Sustainability initiatives

Graph that explains the Tray Blazer role showing the four main functions, coordinate, promote, develop and voice, and how they connect with the different players in the restaurant industry, producers, chefs, restaurant owners, customers, food ambassadors, waiters' network, stakeholders and sustainability change-makers

Scale Up

By coordinating a new business vertical centered around innovative dining experiences, Tray Blazers enable sustainability advocates to scale localized initiatives into industry-standard practices. Tray Blazers play a pivotal role in creating synergy within the restaurant.

01

Coordinate

  • Kitchen and Restaurant: Redesigning the distribution flow to be agile and responsive to production challenges.
  • Function: Stimulating the kitchen’s creativity and passion through sustainability constraints that demand innovative solutions.

02

Promote

  • Customers and Food Ambassadors: Interacting on social media, meeting customers, and collaborating with food ambassadors to enhance visibility.
  • Function: Creating dynamic, week-on-week evolving content that resonates with the social media ecosystem, boosting the restaurant’s online presence.

03

Develop

  • Network and Stakeholder: Building a network of like-minded professionals and holding a stake to expand sustainability initiatives.
  • Function: Offering personal growth opportunities, allowing Tray Blazers to grow initiatives into side businesses that advocate for sustainability within their communities.

04

Voice

  • Sustainability Change-makers and Producers: Sharing the stories behind the dishes, from the journey of each ingredient to the inspiring work of game changers.
  • Function: Ensuring that the message of sustainability is conveyed through the dishes, turning meals into storytelling experiences that inspire diners.

Agile


Agile Distribution


Redefining relationships between the kitchen and producers to create a more agile and supportive distribution channel.

Engaging


Engaging Content


Developing dynamic content that enhances the restaurant’s online presence and engages customers.

Collabs


Feedback Loop


Collaborating with food ambassadors to continuously improve and adapt the restaurant’s offerings.


Fulfillment and Career Development


Tray Blazers find fulfillment in their roles by making their jobs enjoyable, intellectually stimulating, and financially rewarding. They ensure that sustainable initiatives transition towards a green economy without relying solely on growth.

Join the Movement

⚡ By embracing the Tray Blazer role, waitstaff and restaurant professionals can become game changers in the food system, driving forward a new era of sustainability in the restaurant industry. This innovative role not only transforms the dining experience but also creates opportunities for personal and professional growth, making it a fulfilling and impactful career path.

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